Tagline ideas for insurance agents
A tagline earns its place by saying the one thing you want remembered. Ten angles here, not ten rewordings of one.
Ten of them follow, written for insurance agents rather than filled in from a template. Your customer is someone who suspects they are both over- and under-insured, and what they are weighing up before they get in touch is discovering at claim time that the policy did not cover the thing.
The service, plainly
Home and auto in [your town].
Use this when people search for the service by name and you just need to confirm they are in the right place.
The promise
We review what you already have before selling you anything.
Use this when the commercial promise is the thing that wins the job.
Reliability
The insurance agent who is there on the day of the claim.
Use this if doing the basic thing consistently is genuinely rare in your trade.
Credential
Licensed and independent. [Your town].
Use this where the licence or registration does the persuading.
Local
The insurance agent [your town] keeps recommending.
Use this when you serve one area and intend to keep serving it.
The worry, named
We quote several carriers, not one — every time.
Use this when your whole market has the same fear and nobody says it out loud.
The differentiator
Being there on the day of the claim, not just the day of the sale.
Use this when you can name the standard you hold in a few words.
Specialist
Home and auto. That is the whole list.
Use this if you have narrowed deliberately. It reads as confidence.
For the customer
For someone who suspects they are both over- and under-insured.
Use this when naming who it is for does more work than naming what it is.
The invitation
A review of what you already have before anyone sells you anything.
Use this where the tagline sits directly above a button.
Writing for insurance agents: what actually matters
What should an insurance agent’s website say that a generic one does not?
Three things, in this order. That you are licensed and independent. That you understand the thing people are actually worried about, which for insurance agents is discovering at claim time that the policy did not cover the thing. And what happens next: a review of what you already have before anyone sells you anything. Everything else on the page is decoration by comparison.
What does someone who suspects they are both over- and under-insured check first?
The credential, then the proof. For insurance agents it sounds like this. We quote several carriers, not one. We read the exclusions with you. We help with the claim when it comes. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on an insurance agent’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with a review of what you already have before anyone sells you anything" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining discovering at claim time that the policy did not cover the thing — there, specifics earn their length.
Everything else for insurance agents
Tagline for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer