Copy Examples

Tagline ideas for speakers

A tagline earns its place by saying the one thing you want remembered. Ten angles here, not ten rewordings of one.

Ten of them follow, written for speakers rather than filled in from a template. Your customer is an event organiser who has to introduce you on stage and fill a slot, and what they are weighing up before they get in touch is a speaker who delivers a generic talk to a room that needed a specific one.

The service, plainly

Keynotes in [your town].

Use this when people search for the service by name and you just need to confirm they are in the right place.

The promise

The intro is written to be read aloud, and it is thirty seconds long.

Use this when the commercial promise is the thing that wins the job.

Reliability

The speaker who sends the host an intro they can read without rehearsing.

Use this if doing the basic thing consistently is genuinely rare in your trade.

Credential

A professional speaker. [Your town].

Use this where the licence or registration does the persuading.

Local

The speaker [your town] keeps recommending.

Use this when you serve one area and intend to keep serving it.

The worry, named

I give the bio in a version written to be read aloud — every time.

Use this when your whole market has the same fear and nobody says it out loud.

The differentiator

Writing the introduction the host will actually read, out loud, in thirty seconds.

Use this when you can name the standard you hold in a few words.

Specialist

Keynotes. That is the whole list.

Use this if you have narrowed deliberately. It reads as confidence.

For the customer

For an event organiser who has to introduce you on stage and fill a slot.

Use this when naming who it is for does more work than naming what it is.

The invitation

A short enquiry form: your date, your audience, and what you want them to leave thinking.

Use this where the tagline sits directly above a button.

Writing for speakers: what actually matters

What should a speaker’s website say that a generic one does not?

Three things, in this order. That you are professional. That you understand the thing people are actually worried about, which for speakers is a speaker who delivers a generic talk to a room that needed a specific one. And what happens next: a short enquiry form: your date, your audience, and what you want them to leave thinking. Everything else on the page is decoration by comparison.

What does an event organiser who has to introduce you on stage and fill a slot check first?

The credential, then the proof. For speakers it sounds like this. I give the bio in a version written to be read aloud. I name the events and link the video. I list the talks as bookable topics, not themes. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a speaker’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a short enquiry form: your date, your audience, and what you want them to leave thinking" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining a speaker who delivers a generic talk to a room that needed a specific one — there, specifics earn their length.

Everything else for speakers

Tagline for other trades

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