Copy Examples

Call to action examples for speakers

Most calls to action fail because they ask for more commitment than the visitor is ready to give. These vary the ask, not just the verb.

Ten of them follow, written for speakers rather than filled in from a template. Your customer is an event organiser who has to introduce you on stage and fill a slot, and what they are weighing up before they get in touch is a speaker who delivers a generic talk to a room that needed a specific one.

Plain button

**Check availability**

Use this as the default. Say the action, not "submit".

Button with the objection handled

**Check availability** I start with a short enquiry form: your date, your audience, and what you want them to leave thinking. No obligation, and no one will chase you.

Use this where people hover but do not click.

For the urgent visitor

**Call [phone number]** — I answer between [hours]

Use this for the person who has already decided.

For the one still deciding

Not ready to book? I start with a short enquiry form: your date, your audience, and what you want them to leave thinking — ask anything you like, and if I am not the right fit I will say so.

Use this as a second, softer CTA further down the page.

With the price anxiety answered

**Check availability** I give the bio in a version written to be read aloud. You will know the number before you commit to anything.

Use this where cost is the thing stopping the click.

With proof next to it

A professional speaker. I name the events and link the video. **Check availability**

Use this at the bottom of a long page, where the reader needs one last reason.

Scarcity, honestly

I take [number] talks at a time so the standard holds. **Check availability**

Use this only if it is true. If you invent it, it reads as a trick.

Form intro line

Tell me what you need and I will come back to you [within X hours]. I start with a short enquiry form: your date, your audience, and what you want them to leave thinking.

Use this as the sentence directly above a contact form.

After the services list

Not sure which of those you need? That is normal. I start with a short enquiry form: your date, your audience, and what you want them to leave thinking. **Check availability**

Use this where the CTA follows a list and should not repeat it.

The quiet one

When you are ready, I start with a short enquiry form: your date, your audience, and what you want them to leave thinking. There is no rush, and there is no pressure from me.

Use this where a hard sell would be wrong — sensitive or considered purchases.

Writing for speakers: what actually matters

What should a speaker’s website say that a generic one does not?

Three things, in this order. That you are professional. That you understand the thing people are actually worried about, which for speakers is a speaker who delivers a generic talk to a room that needed a specific one. And what happens next: a short enquiry form: your date, your audience, and what you want them to leave thinking. Everything else on the page is decoration by comparison.

What does an event organiser who has to introduce you on stage and fill a slot check first?

The credential, then the proof. For speakers it sounds like this. I give the bio in a version written to be read aloud. I name the events and link the video. I list the talks as bookable topics, not themes. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a speaker’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a short enquiry form: your date, your audience, and what you want them to leave thinking" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining a speaker who delivers a generic talk to a room that needed a specific one — there, specifics earn their length.

Everything else for speakers

Call to action for other trades

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