Copy Examples

Tagline ideas for IT consultants

A tagline earns its place by saying the one thing you want remembered. Ten angles here, not ten rewordings of one.

Ten of them follow, written for IT consultants rather than filled in from a template. Your customer is a small business whose last IT person left without notes, and what they are weighing up before they get in touch is being locked into a provider who holds all the passwords and none of the documentation.

The service, plainly

Network setup and support in [your town].

Use this when people search for the service by name and you just need to confirm they are in the right place.

The promise

We audit what you have before proposing anything.

Use this when the commercial promise is the thing that wins the job.

Reliability

The IT consultant who writes it down so you are never trapped.

Use this if doing the basic thing consistently is genuinely rare in your trade.

Credential

Certified and insured. [Your town].

Use this where the licence or registration does the persuading.

Local

The IT consultant [your town] keeps recommending.

Use this when you serve one area and intend to keep serving it.

The worry, named

You own your systems and your documentation — every time.

Use this when your whole market has the same fear and nobody says it out loud.

The differentiator

Writing it all down so the client is never trapped.

Use this when you can name the standard you hold in a few words.

Specialist

Network setup and support. That is the whole list.

Use this if you have narrowed deliberately. It reads as confidence.

For the customer

For a small business whose last IT person left without notes.

Use this when naming who it is for does more work than naming what it is.

The invitation

An audit of what you have before we propose anything.

Use this where the tagline sits directly above a button.

Writing for IT consultants: what actually matters

What should an IT consultant’s website say that a generic one does not?

Three things, in this order. That you are certified and insured. That you understand the thing people are actually worried about, which for IT consultants is being locked into a provider who holds all the passwords and none of the documentation. And what happens next: an audit of what you have before we propose anything. Everything else on the page is decoration by comparison.

What does a small business whose last IT person left without notes check first?

The credential, then the proof. For IT consultants it sounds like this. You own your systems and your documentation. We state our response times in writing. We do not lock you into a long contract. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on an IT consultant’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with an audit of what you have before we propose anything" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining being locked into a provider who holds all the passwords and none of the documentation — there, specifics earn their length.

Everything else for IT consultants

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