Copy Examples

Call to action examples for IT consultants

Most calls to action fail because they ask for more commitment than the visitor is ready to give. These vary the ask, not just the verb.

Ten of them follow, written for IT consultants rather than filled in from a template. Your customer is a small business whose last IT person left without notes, and what they are weighing up before they get in touch is being locked into a provider who holds all the passwords and none of the documentation.

Plain button

**Book an IT audit**

Use this as the default. Say the action, not "submit".

Button with the objection handled

**Book an IT audit** We start with an audit of what you have before we propose anything. No obligation, and no one will chase you.

Use this where people hover but do not click.

For the urgent visitor

**Call [phone number]** — we answer between [hours]

Use this for the person who has already decided.

For the one still deciding

Not ready to book? We start with an audit of what you have before we propose anything — ask anything you like, and if we are not the right fit we will say so.

Use this as a second, softer CTA further down the page.

With the price anxiety answered

**Book an IT audit** You own your systems and your documentation. You will know the number before you commit to anything.

Use this where cost is the thing stopping the click.

With proof next to it

Certified and insured. We state our response times in writing. **Book an IT audit**

Use this at the bottom of a long page, where the reader needs one last reason.

Scarcity, honestly

We take [number] clients at a time so the standard holds. **Book an IT audit**

Use this only if it is true. If you invent it, it reads as a trick.

Form intro line

Tell us what you need and we will come back to you [within X hours]. We start with an audit of what you have before we propose anything.

Use this as the sentence directly above a contact form.

After the services list

Not sure which of those you need? That is normal. We start with an audit of what you have before we propose anything. **Book an IT audit**

Use this where the CTA follows a list and should not repeat it.

The quiet one

When you are ready, we start with an audit of what you have before we propose anything. There is no rush, and there is no pressure from us.

Use this where a hard sell would be wrong — sensitive or considered purchases.

Writing for IT consultants: what actually matters

What should an IT consultant’s website say that a generic one does not?

Three things, in this order. That you are certified and insured. That you understand the thing people are actually worried about, which for IT consultants is being locked into a provider who holds all the passwords and none of the documentation. And what happens next: an audit of what you have before we propose anything. Everything else on the page is decoration by comparison.

What does a small business whose last IT person left without notes check first?

The credential, then the proof. For IT consultants it sounds like this. You own your systems and your documentation. We state our response times in writing. We do not lock you into a long contract. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on an IT consultant’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with an audit of what you have before we propose anything" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining being locked into a provider who holds all the passwords and none of the documentation — there, specifics earn their length.

Everything else for IT consultants

Call to action for other trades

All 49 trades →