Copy Examples

Homepage headline examples for IT consultants

The headline is read in about a second, usually by someone who arrived from a search. It should confirm they are in the right place.

Ten of them follow, written for IT consultants rather than filled in from a template. Your customer is a small business whose last IT person left without notes, and what they are weighing up before they get in touch is being locked into a provider who holds all the passwords and none of the documentation.

Service plus place

Network setup and support in [your town]

Use this as the safe default. It says what and where, which is what people searched for.

The outcome

[The problem], sorted — usually within the week

Use this when the result is more compelling than the service name.

Answers the worry

You own your systems and your documentation

Use this when the whole market has a trust problem.

Speaks to the customer

For a small business whose last IT person left without notes

Use this where naming who it is for filters better than naming what it is.

Credential-led

IT consultants in [your town] — certified and insured

Use this where the licence is the first thing people look for.

The question they typed

Need an IT consultant in [your town]?

Use this to mirror the search that brought them here.

The standard

Writing it all down so the client is never trapped

Use this if your differentiator is strong enough to lead with.

Plain and unglamorous

IT consultants who turn up and charge what they quoted

Use this when your market distrusts polish.

Specialist

Just network setup and support. Nothing else.

Use this if you have narrowed and want the right people only.

With the next step in it

Book an IT audit — an audit of what you have before we propose anything

Use this where the headline sits right on top of the button.

Writing for IT consultants: what actually matters

What should an IT consultant’s website say that a generic one does not?

Three things, in this order. That you are certified and insured. That you understand the thing people are actually worried about, which for IT consultants is being locked into a provider who holds all the passwords and none of the documentation. And what happens next: an audit of what you have before we propose anything. Everything else on the page is decoration by comparison.

What does a small business whose last IT person left without notes check first?

The credential, then the proof. For IT consultants it sounds like this. You own your systems and your documentation. We state our response times in writing. We do not lock you into a long contract. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on an IT consultant’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with an audit of what you have before we propose anything" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining being locked into a provider who holds all the passwords and none of the documentation — there, specifics earn their length.

Everything else for IT consultants

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