Homepage headline examples for real estate agents
The headline is read in about a second, usually by someone who arrived from a search. It should confirm they are in the right place.
Ten of them follow, written for real estate agents rather than filled in from a template. Your customer is someone selling the house they raised their children in, and what they are weighing up before they get in touch is an agent who disappears after the listing goes up, and a price pitched to win the listing rather than sell the house.
Service plus place
Listing and selling in [your town]
Use this as the safe default. It says what and where, which is what people searched for.
The outcome
[The problem], sorted — usually within the week
Use this when the result is more compelling than the service name.
Answers the worry
I show you my days-on-market and sale-to-list numbers
Use this when the whole market has a trust problem.
Speaks to the customer
For someone selling the house they raised their children in
Use this where naming who it is for filters better than naming what it is.
Credential-led
Real estate agents in [your town] — licensed and local
Use this where the licence is the first thing people look for.
The question they typed
Need a real estate agent in [your town]?
Use this to mirror the search that brought them here.
The standard
Telling a seller the price they do not want to hear
Use this if your differentiator is strong enough to lead with.
Plain and unglamorous
Real estate agents who turn up and charge what they quoted
Use this when your market distrusts polish.
Specialist
Just listing and selling. Nothing else.
Use this if you have narrowed and want the right people only.
With the next step in it
Get a valuation — a valuation that shows you the comparables, not just a number
Use this where the headline sits right on top of the button.
Writing for real estate agents: what actually matters
What should a real estate agent’s website say that a generic one does not?
Three things, in this order. That you are licensed and local. That you understand the thing people are actually worried about, which for real estate agents is an agent who disappears after the listing goes up, and a price pitched to win the listing rather than sell the house. And what happens next: a valuation that shows you the comparables, not just a number. Everything else on the page is decoration by comparison.
What does someone selling the house they raised their children in check first?
The credential, then the proof. For real estate agents it sounds like this. I show you my days-on-market and sale-to-list numbers. I answer my own phone. I include photography and staging. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a real estate agent’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a valuation that shows you the comparables, not just a number" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining an agent who disappears after the listing goes up, and a price pitched to win the listing rather than sell the house — there, specifics earn their length.
Everything else for real estate agents
Homepage headline for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer