Elevator pitch examples for nutritionists
An elevator pitch fails when it describes the business instead of giving the listener a reason to ask a second question. These end somewhere the other person can pick up.
Ten of them follow, written for nutritionists rather than filled in from a template. Your customer is someone who has tried every diet and kept none of them, and what they are weighing up before they get in touch is being put on a joyless plan they will abandon in a fortnight.
The one-liner
I am a nutritionist in [your town] — I work with people on one-to-one nutrition plans and gut health for someone who has tried every diet and kept none of them.
Use this when you have one sentence and no idea who you are talking to.
Problem first
The thing people worry about with nutritionists is being put on a joyless plan they will abandon in a fortnight. That is the part I deal with. I am a nutritionist, and I look at a normal week of your eating before changing anything.
Use this where the problem is instantly recognisable and the service is not.
Names who it is for
I work for someone who has tried every diet and kept none of them. Mostly one-to-one nutrition plans and gut health. If that is not you, you probably know someone.
Use this at an event where most people are not your customer, to find the ones who are.
Credential first
I am a registered nutritionist. Working from evidence rather than whatever is trending this quarter. I mostly do one-to-one nutrition plans and gut health.
Use this in a room where qualification is the thing that buys attention.
The contrast
Most nutritionists [what the default does]. I am the one that makes changes small enough to survive a bad week. That is more or less the whole difference.
Use this when your market has a clear default and you are not it.
With a number in it
I am a nutritionist — [number] years, [number] consultations, and I build plans around food you already eat.
Use this when you have a real number. Do not invent one.
The origin
I started because being put on a joyless plan they will abandon in a fortnight was normal in this trade and it did not need to be. So that is the business: a nutritionist where I look at a normal week of your eating before changing anything.
Use this when the reason you started is short and true.
Ten seconds
Nutritionist. One-to-one nutrition plans, mostly. [your town].
Use this when someone asks what you do and is already half-turned away.
Ends with the ask
I am a nutritionist doing one-to-one nutrition plans and gut health. If you ever hear someone say [the thing your customers say], that is me.
Use this when the point of the conversation is a referral, not a sale.
The warm version
[their question] — I am a nutritionist. The part people usually ask about is changes small enough that they survive a bad week.
Use this where the pitch would land badly and a conversation would not.
Writing for nutritionists: what actually matters
What should a nutritionist’s website say that a generic one does not?
Three things, in this order. That you are registered and qualified. That you understand the thing people are actually worried about, which for nutritionists is being put on a joyless plan they will abandon in a fortnight. And what happens next: I start by looking at what a normal week of eating already looks like. Everything else on the page is decoration by comparison.
What does someone who has tried every diet and kept none of them check first?
The credential, then the proof. For nutritionists it sounds like this. I build plans around food you already eat. I sell no products here. I work with your doctor, not around them. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a nutritionist’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start by looking at what a normal week of eating already looks like" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining being put on a joyless plan they will abandon in a fortnight — there, specifics earn their length.
Everything else for nutritionists
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