Copy Examples

Tagline ideas for nutritionists

A tagline earns its place by saying the one thing you want remembered. Ten angles here, not ten rewordings of one.

Ten of them follow, written for nutritionists rather than filled in from a template. Your customer is someone who has tried every diet and kept none of them, and what they are weighing up before they get in touch is being put on a joyless plan they will abandon in a fortnight.

The service, plainly

One-to-one nutrition plans in [your town].

Use this when people search for the service by name and you just need to confirm they are in the right place.

The promise

I look at a normal week of your eating before changing anything.

Use this when the commercial promise is the thing that wins the job.

Reliability

The nutritionist who makes changes small enough to survive a bad week.

Use this if doing the basic thing consistently is genuinely rare in your trade.

Credential

A registered nutritionist. [Your town].

Use this where the licence or registration does the persuading.

Local

The nutritionist [your town] keeps recommending.

Use this when you serve one area and intend to keep serving it.

The worry, named

I build plans around food you already eat — every time.

Use this when your whole market has the same fear and nobody says it out loud.

The differentiator

Changes small enough that they survive a bad week.

Use this when you can name the standard you hold in a few words.

Specialist

One-to-one nutrition plans. That is the whole list.

Use this if you have narrowed deliberately. It reads as confidence.

For the customer

For someone who has tried every diet and kept none of them.

Use this when naming who it is for does more work than naming what it is.

The invitation

I start by looking at what a normal week of eating already looks like.

Use this where the tagline sits directly above a button.

Writing for nutritionists: what actually matters

What should a nutritionist’s website say that a generic one does not?

Three things, in this order. That you are registered and qualified. That you understand the thing people are actually worried about, which for nutritionists is being put on a joyless plan they will abandon in a fortnight. And what happens next: I start by looking at what a normal week of eating already looks like. Everything else on the page is decoration by comparison.

What does someone who has tried every diet and kept none of them check first?

The credential, then the proof. For nutritionists it sounds like this. I build plans around food you already eat. I sell no products here. I work with your doctor, not around them. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a nutritionist’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start by looking at what a normal week of eating already looks like" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining being put on a joyless plan they will abandon in a fortnight — there, specifics earn their length.

Everything else for nutritionists

Tagline for other trades

All 49 trades →