Homepage headline examples for musicians
The headline is read in about a second, usually by someone who arrived from a search. It should confirm they are in the right place.
Ten of them follow, written for musicians rather than filled in from a template. Your customer is a promoter, a booker, or a listener who just found one track, and what they are weighing up before they get in touch is booking a set that empties the room, from a description that told them nothing.
Service plus place
Live performance in [your town]
Use this as the safe default. It says what and where, which is what people searched for.
The outcome
[The problem], sorted — usually within the week
Use this when the result is more compelling than the service name.
Answers the worry
I name the releases and where to hear them
Use this when the whole market has a trust problem.
Speaks to the customer
For a promoter, a booker, or a listener who just found one track
Use this where naming who it is for filters better than naming what it is.
Credential-led
Musicians in [your town] — actively performing and recording
Use this where the licence is the first thing people look for.
The question they typed
Need a musician in [your town]?
Use this to mirror the search that brought them here.
The standard
Describing the music in terms a listener recognises rather than a press release
Use this if your differentiator is strong enough to lead with.
Plain and unglamorous
Musicians who turn up and charge what they quoted
Use this when your market distrusts polish.
Specialist
Just live performance. Nothing else.
Use this if you have narrowed and want the right people only.
With the next step in it
Listen — listen to a set, then tell me the room and the night you are filling
Use this where the headline sits right on top of the button.
Writing for musicians: what actually matters
What should a musician’s website say that a generic one does not?
Three things, in this order. That you are actively performing and recording. That you understand the thing people are actually worried about, which for musicians is booking a set that empties the room, from a description that told them nothing. And what happens next: listen to a set, then tell me the room and the night you are filling. Everything else on the page is decoration by comparison.
What does a promoter, a booker, or a listener who just found one track check first?
The credential, then the proof. For musicians it sounds like this. I name the releases and where to hear them. I say who I have played with. I keep upcoming dates on the page. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a musician’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "Listen to a set, then tell me the room and the night you are filling" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining booking a set that empties the room, from a description that told them nothing — there, specifics earn their length.
Everything else for musicians
Homepage headline for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer