Elevator pitch examples for dog groomers
An elevator pitch fails when it describes the business instead of giving the listener a reason to ask a second question. These end somewhere the other person can pick up.
Ten of them follow, written for dog groomers rather than filled in from a template. Your customer is an owner whose dog shakes in the car on the way, and what they are weighing up before they get in touch is leaving an anxious dog with a stranger for four hours.
The one-liner
We are dog groomers in [your town] — we do full grooms and bath and tidy for an owner whose dog shakes in the car on the way.
Use this when you have one sentence and no idea who you are talking to.
Problem first
The thing people worry about with dog groomers is leaving an anxious dog with a stranger for four hours. That is the part we deal with. We are dog groomers, and we do a meet-and-greet before the first full groom.
Use this where the problem is instantly recognisable and the service is not.
Names who it is for
We work for an owner whose dog shakes in the car on the way. Mostly full grooms and bath and tidy. If that is not you, you probably know someone.
Use this at an event where most people are not your customer, to find the ones who are.
Credential first
We are certified and insured. Set up so dogs are never left crated for hours waiting their turn. We mostly do full grooms and bath and tidy.
Use this in a room where qualification is the thing that buys attention.
The contrast
Most dog groomers [what the default does]. We are the one that stops when the dog has had enough. That is more or less the whole difference.
Use this when your market has a clear default and you are not it.
With a number in it
We are dog groomers — [number] years, [number] grooms, and we take one dog at a time, with no crating.
Use this when you have a real number. Do not invent one.
The origin
We started because leaving an anxious dog with a stranger for four hours was normal in this trade and it did not need to be. So that is the business: dog groomers where we do a meet-and-greet before the first full groom.
Use this when the reason you started is short and true.
Ten seconds
Dog groomer. Full grooms, mostly. [your town].
Use this when someone asks what you do and is already half-turned away.
Ends with the ask
We are dog groomers doing full grooms and bath and tidy. If you ever hear someone say [the thing your customers say], that is us.
Use this when the point of the conversation is a referral, not a sale.
The warm version
[their question] — we are dog groomers. The part people usually ask about is stopping when the dog has had enough.
Use this where the pitch would land badly and a conversation would not.
Writing for dog groomers: what actually matters
What should a dog groomer’s website say that a generic one does not?
Three things, in this order. That you are certified and insured. That you understand the thing people are actually worried about, which for dog groomers is leaving an anxious dog with a stranger for four hours. And what happens next: a short meet-and-greet before the first full groom. Everything else on the page is decoration by comparison.
What does an owner whose dog shakes in the car on the way check first?
The credential, then the proof. For dog groomers it sounds like this. We take one dog at a time, with no crating. We stop if your dog is distressed. We send photos when they are done. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a dog groomer’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with a short meet-and-greet before the first full groom" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining leaving an anxious dog with a stranger for four hours — there, specifics earn their length.
Everything else for dog groomers
Elevator pitch for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer