Copy Examples

Elevator pitch examples for DJs

An elevator pitch fails when it describes the business instead of giving the listener a reason to ask a second question. These end somewhere the other person can pick up.

Ten of them follow, written for DJs rather than filled in from a template. Your customer is someone whose event will be remembered mostly for how the room felt, and what they are weighing up before they get in touch is booking someone who will play the wrong room and will not read a crowd.

The one-liner

I am a DJ in [your town] — I play weddings and club nights for someone whose event will be remembered mostly for how the room felt.

Use this when you have one sentence and no idea who you are talking to.

Problem first

The thing people worry about with DJs is booking someone who will play the wrong room and will not read a crowd. That is the part I deal with. I am a DJ, and you hear a mix made for your room before you book.

Use this where the problem is instantly recognisable and the service is not.

Names who it is for

I work for someone whose event will be remembered mostly for how the room felt. Mostly weddings and club nights. If that is not you, you probably know someone.

Use this at an event where most people are not your customer, to find the ones who are.

Credential first

I am a professional DJ. Own rig, backup equipment, public liability insurance, and a set history you can listen to. I mostly do weddings and club nights.

Use this in a room where qualification is the thing that buys attention.

The contrast

Most DJs [what the default does]. I am the one that takes the do-not-play list as seriously as the requests. That is more or less the whole difference.

Use this when your market has a clear default and you are not it.

With a number in it

I am a DJ — [number] years, [number] bookings, and I bring backup equipment to every booking.

Use this when you have a real number. Do not invent one.

The origin

I started because booking someone who will play the wrong room and will not read a crowd was normal in this trade and it did not need to be. So that is the business: a DJ where you hear a mix made for your room before you book.

Use this when the reason you started is short and true.

Ten seconds

DJ. Weddings, mostly. [your town].

Use this when someone asks what you do and is already half-turned away.

Ends with the ask

I am a DJ doing weddings and club nights. If you ever hear someone say [the thing your customers say], that is me.

Use this when the point of the conversation is a referral, not a sale.

The warm version

[their question] — I am a DJ. The part people usually ask about is reading a room rather than playing a prepared set at it.

Use this where the pitch would land badly and a conversation would not.

Writing for DJs: what actually matters

What should a DJ’s website say that a generic one does not?

Three things, in this order. That you are insured and equipped. That you understand the thing people are actually worried about, which for DJs is booking someone who will play the wrong room and will not read a crowd. And what happens next: tell me the date, the venue and the crowd, and I will send a mix that fits it. Everything else on the page is decoration by comparison.

What does someone whose event will be remembered mostly for how the room felt check first?

The credential, then the proof. For DJs it sounds like this. I bring backup equipment to every booking. I take a do-not-play list as seriously as a request list. I carry public liability insurance. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a DJ’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "Tell me the date, the venue and the crowd, and I will send a mix that fits it" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining booking someone who will play the wrong room and will not read a crowd — there, specifics earn their length.

Everything else for DJs

Elevator pitch for other trades

All 49 trades →