Homepage headline examples for DJs
The headline is read in about a second, usually by someone who arrived from a search. It should confirm they are in the right place.
Ten of them follow, written for DJs rather than filled in from a template. Your customer is someone whose event will be remembered mostly for how the room felt, and what they are weighing up before they get in touch is booking someone who will play the wrong room and will not read a crowd.
Service plus place
Weddings in [your town]
Use this as the safe default. It says what and where, which is what people searched for.
The outcome
[The problem], sorted — usually within the week
Use this when the result is more compelling than the service name.
Answers the worry
I bring backup equipment to every booking
Use this when the whole market has a trust problem.
Speaks to the customer
For someone whose event will be remembered mostly for how the room felt
Use this where naming who it is for filters better than naming what it is.
Credential-led
DJs in [your town] — insured and equipped
Use this where the licence is the first thing people look for.
The question they typed
Need a DJ in [your town]?
Use this to mirror the search that brought them here.
The standard
Reading a room rather than playing a prepared set at it
Use this if your differentiator is strong enough to lead with.
Plain and unglamorous
DJs who turn up and charge what they quoted
Use this when your market distrusts polish.
Specialist
Just weddings. Nothing else.
Use this if you have narrowed and want the right people only.
With the next step in it
Check your date — tell me the date, the venue and the crowd, and I will send a mix that fits it
Use this where the headline sits right on top of the button.
Writing for DJs: what actually matters
What should a DJ’s website say that a generic one does not?
Three things, in this order. That you are insured and equipped. That you understand the thing people are actually worried about, which for DJs is booking someone who will play the wrong room and will not read a crowd. And what happens next: tell me the date, the venue and the crowd, and I will send a mix that fits it. Everything else on the page is decoration by comparison.
What does someone whose event will be remembered mostly for how the room felt check first?
The credential, then the proof. For DJs it sounds like this. I bring backup equipment to every booking. I take a do-not-play list as seriously as a request list. I carry public liability insurance. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a DJ’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "Tell me the date, the venue and the crowd, and I will send a mix that fits it" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining booking someone who will play the wrong room and will not read a crowd — there, specifics earn their length.
Everything else for DJs
Homepage headline for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer